Sapphire's 50% Sale And Lahori Catfight

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Sapphire's first-anniversary sale creates an insanity and a Lahori cat-fight. Sapphire declared a flat 50%-off sale in celebration of their first year anniversary. Ladies were reasonably excited.For this sale event, Sapphire offered a wide range of products which includes stitched day wear and unstitched imprinted fabric for women, wrappers, ornaments, among other items.

Crowds of women gathered on the outlets, in Lahore, Islamabad and Karachi.In Lahore, people were waiting outside the store minutes before the doors unlocked. In Karachi, ladies attacked Sapphire outlet at Dolmen Mall in typical desi storm style.It was the most uncontrolled sale which we witnessed at Sapphire for the year of 2015. The Mad crowd, actually thrashing people out of their way to grab their merchandises and there came a time when men weren't allowed to go in because females were all over the outlet.

Soon on social media, television, and twitter, a video surfaced showing two ladies battling it out at the Lahore outlet of Sapphire, flawless with tugging, dragging and stealing. One of the females is elbowed by the other, who pushes back  in vengeance. Shrieking, hair twirling wildly, dupattas on the floor, hangers speeding; for a moment I thought I'm watching Fight Club.

Now we should count Sapphire in the league of Sana Safinaz lawn displays and the current Balmain H&M sale. It's very disgusting elites fight over a lawn. However, Sapphire marketing manager pulled a perfect strategy admired it.