Pakistan's leading retail brand Bonanza|Satrangi released its vibrant traditional EID TVC. The campaign is based on their collection for Eid 2017. The TVC features a classic song, covered by Hadiqa Kiani while Hasnain Lehri and Hania Amir model the clothes. It has been directed by the most celebrated director Abdullah Haris. The entire feel of  TVC is so delightful, traditional and colorful. I'm literally gushing over the lead pair, the chemistry is so invading like you can't ignore it.



Kudos to the art director Hashim Ali, he has done an amazing job with the set designing. From the basic detailings to color exemplars, ethnic Rajasthani ornaments, and vigorous costumes everything is so aesthetic. The hair & makeup is done by award winning makeup artist Hannan Siddique and styling is performed by Wazhma Awan.

Bonanza describes its concept for the TVC as: “We wanted to stay true to our roots. The TVC is beautiful and puts a smile on your face which is exactly how we want our consumers to feel when they wear our brand. Simplicity has its own grandeur and we want our customers to experience that even before they put our clothes on. It depicts our vision for the brand through Abdullah Haris's lens. We want people to know that you don't always need to reach high in order to achieve things. Some things are right there within your grasp; they're all around you, you just need to open your eyes and see the beauty'.