Nargis Fakhri & Urdu Newspaper Ad Controversy
Curves in Papers that broke the Internet. Nargis Fakhri certainly surprised the internet last Sunday with her ad for Jazz X in local Urdu newspaper.Several journalists, reporters and columnists, took to Twitter to reprobate the ‘obscenity’.The professedly innocent ad that simply dispenses a woman lying down with a phone in her hand. No one can determine what makes Pakistanis steam. This time, an advertisement starring Bollywood actress Nargis Fakhri on the front pages of leading Urdu newspapers seems to have done the work.
I have been silently scrutinizing this Hot Ad as they call it. I’ll probe two aspects of this publication. The posture is immoral. The ad is on the front page and its position in the middle of the page. Earlier such ads were only observed in magazines. The actress is not at fault, not even the director of this ad. The people at blame are superintendence of newspapers and Mobilink who decided to approve this ad.The Bollywood actress spoke her heart out in an official statement, I’ve been with Mobilink as their brand ambassador for the last three years and there has never been an issue like this. I was unaware that they would consider using this visual for a mainstream newspaper ad – an Urdu daily as it was never meant to be.She further added,Culturally too, my team and I are aware and respectful of what visuals work for which mediums, markets and audiences and hence, given the brand’s firm penetration in the Pakistani market, we left it up to their expertise to use the images appropriately.
When people say someone has a dirty mind, they’re just pretending all holy.It is offensive when a lady is lying down with all her curves being exhibited in a tight dress that too in a Muslim Country. The image with 8% of a mobile phone and the rest a side view of a lady. This is too ruthless to be out in a journal. I've observed that most people are so hypocrite, they would love to meet her in real life but for this ad its disgrace. I wonder if they have been googling her on the net anyway. We absolutely need to relax as a nation. Get angry about the hodgepodge on the roads, no one giving consideration to traffic laws, the poor state of schools and hospitals. What I am trying to say is that there is a huge difference between some fellow googling Nargis Fakhri and an official journal serving it to you in a plate.
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