Are you ready for Changing Diabetes in 2017?
35 million to 37.5 million people above 20 are suffering from diabetes in Pakistan.
-National Survey 2016-17 on diabetes.
The first step to control diabetes pandemic in Pakistan is awareness. We need to devise proper awareness to educate people about diabetes. It should be carried out through proper channels of communication (From mass to elite). By 2040, Pakistan may have the eight highest population of diabetic patients. Such high prevalence calls for continued efforts to improve public awareness regarding the disease.
Due to the prevailing situation in mind and its commitment to improve the quality of life for people with diabetes. Novo Nordisk Pakistan has signed Wasim Akram as Brand Ambassador for Changing Diabetes® in the country. The launch of the campaign was marked at the signing ceremony held at a Press Conference in Karachi.
”We are very much hopeful that this campaign will go a long way to control the increasing prevalence of diabetes in the country by creating awareness among masses”, said Rashed Rafique Butt, General Manager Novo Nordisk Pakistan.
Novo Nordisk has been actively associated to increase diabetes awareness in Pakistan, with stronger campaigns each year. Changing Diabetes® is Novo Nordisk's acknowledgment to the global diabetes hurdle. Wasim was diagnosed with type 1 diabetes at the age of 31, but his condition didn’t stop him from becoming one of the most successful fast bowlers in cricketing history. His success, despite diabetes, makes him a major inspiration for people with diabetes and therefore, a perfect fit for the Novo Nordisk Pakistan’s patient outreach efforts.
While signing the contract, Wasim Akram expressed his gratitude to Novo Nordisk Pakistan for the initiative,
“The public must however also plays their part by knowing the risk factors, leading healthy lifestyles and encouraging others to do so as well. As diabetes couldn’t defeat me, it cannot stop anyone from achieving their goals. Together, we can promote healthy communities and protect the future generations of Pakistan,” said Akram.
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