Pakistan Cables Launches 'A Reel On Karachi'
Pakistani is inherited with glorious diverse cultures. Most notably art has been one of the richest forms of literature in Pakistan. There have been several well-known artists; sculptor and painters that have given our nation much in the way of artistic traditions and in essence; capturing the spirit of the ages. Pakistani art galleries are packed with memorable as well as contemporary paintings of breathtaking beauty; including landscapes, calligraphy, abstract as well as an unconventional art of celebrated times.
It started last year in July, Pakistan Cables and Karachi Biennale Trust signed MoU to collaborate on a public outreach project, 'Reel on Hai'. Through “Reel on Hai” platform, the Public Outreach Committee of the Karachi Biennale invited artists, designers, and architects to reconstruct, transform and devise the empty cable reels provided by Pakistan Cables into artistic pieces of art. These artistic reels have been installed in over thirty-five locations across schools, parks, hospitals, and universities all over Karachi.
The much applauded public outreach initiative of Karachi Biennale Trust and Pakistan Cables Limited were compiled and published as a full-fledged coffee table book named, ‘A Reel On Karachi – Art Installations in the City’ at the Alliance Francoise de Karachi.
Speaking at the event, the Chief Executive Officer of Pakistan Cables Limited, Mr. Kamal A. Chinoy said,
“Depicting the project’s illustrated story, this book is a testament to efforts that have brought Reel On Hai to life and allowed for the transformation of cable reels into public works of art. I hope that readers will enjoy it as much as I did while supporting the project as main activity partner alongside Karachi Biennale Trust,”
The launch event included a stimulating panel discussion about Karachi’s evolving history and the impact of Reel on Hai to the city’s landscape. Panelists included Ms. Marjorie Hussain (Art Critic), Mr. Arif Hasan (Urban Planner and Activist), Mr. Mohsin Sayeed (Public Outreach Committee and Journalist) and Ms. Masuma Khawaja Halai (Chair, Public Outreach Committee).
“This book captures the story behind the project and takes its readers on a journey through Karachi brilliantly!”, stated Ms. Halai.
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