#High5forHandWashing: Pakistan's LARGEST CSR Campaign

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Unilever Pakistan is a subsidiary of Unilever Plc, which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Unilever is also one of Pakistan largest taxpayers, and contributed a total of PKR 22.4 billion to Pakistan’s exchequer in 2014 alone. Unilever’s brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall’s are known for their consistently high quality & value and are trusted & consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; 

Lifebuoy hosted an event that raised the bar for all CSR campaigns in Pakistan. We witnessed the nations largest CSR campaign with over TWENTY THOUSAND registrations at PAF Museum. It was a sight to be remembered! Fahad Mustafa along with many other celebrities pledged to wash our hands. Present at the pledge were Adnan Siddiqui, Anoushey Ashraf, Saira Kabeer and Yasir Hussain. Celebrities all over the country were excited to be apart of #High5Save5 and called our to their fans to be a part of this campaign, amongst there were, Ali Zafar, Waseem Akhram, Sajal Aly, Feroze Khan, Syra Yusuf, Shahroze Sabzwari, Shahzad Shiekh, Aashir Wajahat, Sonya Hussain, Ahsan Khan, Zhalay Sarhadi, Hareem Farooq and many others. 

 A recent study shows that 1.7 million children are unable to reach their fifth birthday due to easily preventable diseases such as diarrhea and pneumonia. Most of these lives can be saved through simple practices like hand washing with soap - one of the most effective and low cost prevention for illnesses like diarrhea and pneumonia.

Unilever Pakistan through its brand Lifebuoy co-founded Global Hand washing Day in 2008 with public and private partnerships. The day which is now is now celebrated in over 100 countries across the world has served as a powerful platform to extend the message of health and hygiene to billions. Through its social mission, Lifebuoy soap aims to impact over a billion lives around the world by 2020.

This year Lifebuoy is striving to make a difference through collective effort and save precious lives by encouraging people to #High5forHandWashing. People gathered at PAF Museum Karachi on 22^nd October to participate in this grand event. For each High5 collected, Lifebuoy aims to inculcate the healthy habit of hand washing with soap by teaching them the importance of washing their hands with soap at key occasions, before meals and after the restroom.